Lester Wunderman, often credited with being the father of direct marketing, was elected to the American Advertising Federation's Hall of Fame last week.
Wunderman, founder and former chairman of the agency that is now Wunderman Cato Johnson, was elected along with Milton Gossett, former chairman of Saatchi & Saatchi; Burt Manning, former chairman of the board of J. Walter Thompson Co.; and Jay Chiat, former chairman and founder of Chiat/Day.
The awards presentation will be in New York on March 16.
