Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO, says Karen Wood, director of PR at Yankee Candle.
Reporting to company CEO Harlan Kent, Wolansky will be responsible for overseeing the consumer direct, marketing, PR, creative, and social media teams. All marketing efforts will be coordinated by Wolansky in all divisions, Wood says.
The positions were developed “to create brand awareness in marketing as well as in communications at Yankee Candle,” says Wood.
Though Yankee Candle recruited Wolansky (left) externally, the company conducted a thorough review of internal staff, Wood says. Recruiting service Spencer Stuart was used during the hire process.
“Part of this strategic effort revolves around bringing in world class direct talent,” states Kent in a company release.
Previously, Wolansky served as CEO of Web-based business The Golf Warehouse and as VP of global e-commerce at The Orvis Company.
