YoCrunch’s first integrated marketing campaign has moms in its cross-hairs. “It’s YoCrunch Time,” designed primarily by Fathom Communications, now the yogurt-maker’s lead agency, aims to connect with moms via digital and social-centric initiatives, including coupon incentives linked to online games, a revamped Facebook page and a Twitter feed regularly updated with snack tips and information about promotions and giveaways.
Related Posts
Inside The NFL Experience Times Square
The NFL Experience blends storytelling and tech to create an immersive experience for football fans
Cartoons: 12 Days Of Subscription Boxes 2017
Celebrate the season with DMN’s quirky collection of festive subscription boxes. Cartoons by Hilary Allison.
DMN 40 Under 40 2017 Event
DMN hosted its annual DMN 40 Under 40 event on November 30 in New York. The night consisted…