YouTube is rolling out new features to help Shorts creators partner with brands and gain better insights into their video performance. Creators with over 4,000 subscribers can now directly pitch their Shorts content to brands for potential partnerships. YouTube will recommend this tagged content to relevant advertisers.
If a brand chooses to run ads with the creator’s content, they will receive confirmation of the usage rights. While creators won’t earn direct ad revenue from these partnerships, it opens up new opportunities for sponsored content deals. In addition to the brand partnership feature, YouTube is also introducing an enhanced “Data Story” feature.
Partnering with brands on Shorts
This provides creators with a 24-hour performance breakdown for their videos, making it easier to identify key metrics and drivers of success. YouTube is also testing a “Most Relevant” comment filter to improve creator-viewer engagement.
This filter uses AI to highlight comments that offer potential for creator response, such as viewer questions. The test is currently limited to a small group of creators on both Studio mobile and desktop. “Now, we’re launching the ability for creators in YPP with more than 4,000 subscribers to send video linking requests for Shorts to advertisers via YouTube Studio,” YouTube announced in a statement.
These updates demonstrate YouTube’s commitment to providing creators with more monetization opportunities and better analytics tools, especially for the growing Shorts platform. As short-form video continues to gain popularity, these features will help creators and brands connect more effectively and track performance.
