Salesforce’s infamously extravagant annual conference Dreamforce kicks off today in San Francisco. The event will likely command much of the marketing world’s attention for the next week, as Salesforce and its many partners make myriad announcements on the latest CRM and marketing-tech developments.
One topic that will no doubt permeate the conference and the industry’s conscious in its wake is CRM, or more specifically, customer data, how marketers acquire and handle it, and how they use it to enhance customers’ experiences.
In light of this, I’ve compiled a list of recent Direct Marketing News content that marketers can peruse to prepare for some of the topical elements of Dreamforce, as well keep pace with the cadence of CRM conversation that will surely succeed it.
