Amrit Kirpalani, Founder and CEO, NectarOM
When it comes to decision-making, Kirpalani is all about data. He uses his knack for analytics to guide not only his approaches to business and marketing, but also the strategies he recommends for his clients. In one case Kirpalani’s counsel for a customer loyalty program helps his client increase average order value by 25%. But Kirpalani knows that data is just the foundation; building an exceptional marketing plan takes collaboration, so he aims to excel at creating connections between associates, customers, and partners.
Defining moment: Winning a business plan competition at my previous employer, McKinsey. That ended up setting up my first entrepreneurial venture in the marketing-analytics space.
Words to live by: In business and in life, my favorite quote is “Love all, serve all.” Meaning we take a serving attitude…[with] clients, and then there’s a compassionate way to engage with our team members, how to engage with community, and how to engage with clients.
Strategy shift: The wave around data-driven marketing over the past three years has been pretty strong…. Most of the executives we’re interacting with have all this information and data but have no clue what to do with it. The revolution is going to be data-driven marketing and how to drive profit and drive better customer interaction using that data.
Up next: One-to-one, personalized marketing; nothing, I think, even comes close to that.
Advice to young marketers: Be grounded in data, be grounded in analytics, and have enough creative chops around brand [and] using data in a creative manner.
–Andrew Corselli
