2016 Marketing&Tech Innovation Awards Finalists Announced

Marketers can be more creative and innovative than ever before with all the data and technology available to them today. Nowhere is this more event than in the successes of the more than 50 Marketing&Tech Innovation Awards 2016 finalists. The awards, co-presented by DMN and sister publication The Hub, honor not only the most innovative strategies and platforms in marketing today, but also the data scientists, marketing technologists, and other specialists who are the indispensible drivers of ensuring that technology is an asset, not just a tool.

Who’s using data and technology best to innovate their marketing today? Find out below as you peruse the list of the 2016 Marketing&Tech Innovation Awards finalists. Winner will be announced at a swank cocktail party on March 10 in New York, immediately following the 2016 Marketing&Tech Innovation Summit. Come join us for the festivities! Details on both events are here.

Case Study

Analytics Innovation	Content Marketing Innovation
evolve24 Sales Predictions Using Social Conversations Experian Marketing Services and Golfsmith Analytics for the Holidays Grapeshot and Sawyer Studios Lila & Eve Merkle Connected Attribution Solution Visual IQ and BuildDirect Marketing Attribution Solution Implementation	Aflac One Day Pay gen.video How Scalable UGC Video Content Catapulted Crest Pro-Health HD to #1 New York International Auto Show Virtual Tour Stein IAS The Digital Marketing Maturity Campaign Verifone Media and Aria Resort & Casino Verifone Media helps Aria Resort & Casino Enhance Tourist Engagement on the Vegas Strip

Email Marketing Innovation	Mobile Innovation
Experian Marketing Services and Finish Line College Fleece Program Experian Marketing Services and Delta Air Lines Delta’s Flight Cycle Program Merkle and Samsung SUHD Product Launch Merkle and Marriott Marriott Drives App Engagement Through Email netCORE Solutions Pvt. and Reliance Life Insurance Company Connecting the Dots and Humanizing Email Experience Sees Faster Email-to-Sale Conversions	Event Marketing Strategies and Nationwide Nationwide: Make Safe Happen Safety Experience FORENSIQ Mobile Ad Fraud Study – Mobile Device Hijacking Harte Hanks and Samsung Mobile Stein IAS and Key Technology Mobile Virtual Reality Experience

Omnichannel Marketing Innovation	Social Innovation
Experian Marketing Services and American Eagle Outfitters Reserve, Try and Buy: An Omnichannel Shopping Experience FordDirect ConsumerConnection HB/EMA Boston and Xanterra Parks & Resorts A Journey to One-to-One Marketing Excellence PReturn Inc., Belk Inc., iCrossing and Kenshoo Driving Triple-Digit Increase in Conversion Rates WIT Strategy and Selligent and Extra Space Storage Selligent/Extra Space Storage	Grey Global Group and Volvo Cars North America Volvo Interception Lewis PR #Trending: Raising the Bar on Cross-Channel Social Media Coverage for Events Microsoft and Metia Microsoft in Health Principal Financial Group See Your Retirement W2O Group Nothing can be perfect

Platform

Most Innovative Analytics Platform	Most Innovative Customer Experience Management Platform
Brandwatch Brandwatch Analytics Fluid PR, Inc. AppsFlyer Merkle Citizens Big Data Platform Origami Logic Marketing Signal Measurement Platform Resonate Networks Resonate Analytics Platform	Chereskin Communications MaritzCX Platform Epsilon Epsilon’s Agility Loyalty Influitive Kitewheel The Kitewheel Customer Journey Hub Scribner Communications Qubit Visitor Cloud

Most Innovative Integrated Marketing Suite	Most Innovative Mobile Marketing Platform
Act-On Software Oracle Marketing Cloud Blueshift Labs Inc. Blueshift Segment-of-One Marketing Automation Experian Marketing Services The Experian Marketing Suite Salesforce Salesforce Marketing Cloud	DoubleDutch FollowAnaytics FollowAnaytics’ Enterprise Mobile Analytics Platform HookLogic The HookLogic Platform JSA Strategies Button Swirl Networks Inc. Swirl Network’s Beacon Marketing Solution

Most Innovative Social Media Platform
500px Sprout Social Tracx

Stars of Martech

Content Marketing Scribe	Data Scientist
Cassandra Jowett, Content Marketing Manager, Influitive Craig Vore, Insights Manager, Strategy & Optimization, Outsell Denice Surjan, Senior Marketing Manager, Experian Marketing Services Dr. Maruthi Viswanathan, Managing Director, RxPrism Health Systems Steve Sachs, CEO, OneSpot	Christopher S. Penn, Vice President of Marketing Technology, SHIFT Communications Jonathan Smalletz, Lead Analyst, Merkle Stacey Hawes, Senior Vice President, Data Solutions, Epsilon

Digital Ace	Marketing Technologist
Chad Blodgett, SVP of Omnichannel, Rakuten Marketing Tuomas Peltoniemi, President, Asia, Digital Arts Network	Emad Georgy, CTO, Experian Marketing Services Francis Wallinger, Chairman, Alchemetrics Ltd Gwendolyn Lefevre, Vice President, Marketing Operations & Digital Marketing, Bottomline Technologies

Programmatic Prognosticator	Social Strategist
Amy Good, Adaptive Media Investment & Technology Lead, Nestle Purina Pet Care Lewis Gersh, CEO, Founder and Chairman, PebblePost Victor Wong, CEO and cofounder, PaperG	Michael Rusten Gabriel, Marketing Manager, Envision Creative Group Stephanie Capouch, Social Media Manager, WP Engine