The 40th anniversary of the 2024 Awards highlighted advancements in design across various fields such as technology, sustainability, and architecture. Award winners showcased the innovative integration of technology like drones and AI in design, blazing trails that redefine traditional perceptions of creative design and forming the blueprint for future trends.
Sustainability also played a crucial role at the event. Designers demonstrated their commitment to environmental conservation through sustainable design solutions, cementing the growing recognition for eco-conscious design practices.
New award categories such as Branding Concepts, Promotional Campaigns, and Product Packaging, were introduced to keep pace with the rapidly evolving design industry. Standout entries that expertly employed technology, aesthetics, social responsibility, and sustainability were recognized, showcasing the future direction of design.
Design entries that perfectly fused past and present trends turned heads.
Highlighting design advancements at 40th awards
For instance, ‘Golden Hour’ by Golden Hour Wellness embraced retro 70s aesthetics with minimalistic modern design, creating an appealing package design. ‘Joystick Jazz’ by HandMade Monsters championed simplicity with its stark monochrome design, creatively depicting the blend of vintage music and modern gaming.
In the Type Design category, designers played with a mix of techniques, showcasing the vast opportunities technology presents in typography. ‘Advanced Script’ by Jake Pawson particularly stood out for its revolutionary use of AI in creating adaptive, evolving font designs.
Winners in other categories demonstrated innovative use of advanced software tools and user-friendly interfaces to create immersive environments, enhance user experiences, and portray complex data in easily understandable formats. Remarkably, all these creations underscored the importance of coupling creativity with technology.
Finally, the prestigious ‘Design Visionary of the Year’ award was presented to Jane Llewellyn, a renowned architect recognised for her groundbreaking work in sustainable architecture.
