Having an online presence is akin to owning a car but never filling it up with fuel. Sure, you have the means to make your decision, but without the fuel to ignite the engines and get you there, the decision will forever remain out of sight. Digital marketing strategies can be considered the fuel for your website, helping it reach the exact people you want to reach to get what all businesses want: increased revenue.
With competition for eyeballs at an all-time high, going into marketing without any strategy can be costly, particularly if your actions fail to yield results. In this post, you will learn eight unique strategies that you can put into action right away. Some will produce faster results than others, but all will be the fuel you need to propel your business forward online.
Understand That Internet Marketing Is About More Than One Channel
The internet is a vast platform encompassing everything from teens and their TikTok to boomers and their paid subscriptions to a legacy newspaper. If you don’t believe me, just head over to YouTube and look up that song: Welcome to the Internet! Regardless of whether you do that or not, the point is that while you used to be able to throw up a website, chuck a handful of backlinks to it, and watch as you drew in vast, delicious globs of organic traffic, it simply doesn’t work that way anymore. In fact, as this agency specializing in digital marketing in Northern Virginia states, it is a tapestry of different channels, all vying for the attention of the billions of users that scrape, crawl, and otherwise consume the web. If you really want to be proactive in your digital marketing approach, you need to embrace this and try to utilize all options at your disposal. Just be aware that this doesn’t necessarily mean dedicating vast amounts of resources to promote your metal fabrication business on TikTok; it does mean that with careful consideration as to where your audience hangs out, you can bring in traffic like the good old days, and be sure they’re ready to engage with you.
Despite The Rumors, SEO Isn’t Dead Just Yet!
If you look in any forum or comment section related to SEO, you will inevitably discover a decent chunk of naysayers lamenting the death of SEO, as they have been doing for the past decade or more. Yes, things have indeed become more challenging; with the advent of AI and a slew of highly frustrating Google algorithm updates decimating the foundations of the web, it still remains an integral channel to exploit when done correctly. This means building websites that engage, are fast, and are easy to use and then reaching out to other websites more holistically than in the halcyon days of the naughties.
Email Is An Oldie But A Goodie When It Comes To Reach And Engagement
Email has always been popular but has been making something of a renaissance these days thanks to its tremendous reach and engagement. This has, in part, to do with the aggressive SPAM protection built into modern email clients, making it more likely that genuine emails reach their intended participants. If you are able to collect emails from people interested in what you are selling or have to say, you will build a fantastic hedge against anything that Google might throw your way and, in essence, have complete ownership over your audience.
ABT: Always Be Testing
Testing is the bedrock of any good marketing campaign, without which you will simply be sailing blindly into the abyss and throwing heaps of cash overboard as you do so. Testing allows you to find out what’s working and what’s not so you can add additional resources at the former and abandon the latter. You should never rest on your laurels, and even when something is seemingly working gangbusters, you should make an effort to test it against other forms and update accordingly.
Paid Advertising Can Dramatically Increase The Reach Of Your Campaign
Paid advertising can be a boon or a bust, depending on how you go about it, but with the right approach and a good deal of testing, as per the previous point, you should fall more into the boon category. Paid advertising can sometimes be considered the new gold rush of the amount of money it can bring online businesses, and in most cases, you can begin with a relatively small budget to test the waters. The most popular platforms tend to be Google AdWords and Facebook Ads, but there are plenty more, and the more you tinker and test around, the more you will see what works for you.
Analytics Will Be Your Best Friends Throughout The Process
The past two points have emphasized testing, and the only way to properly test what’s happening with your website is to use analytics. This could be Google’s Analytics software or the option built into whatever platform you use to advertise. The key is to use it to advance your marketing and help you put your marketing budget to work in the areas that will yield positive outcomes.
Use Retargeting To Reach Those Who Have Already Shown Interest In Your Brand
Retargeting used to be the be-all and end-all of Facebook marketing back in the day, but it is so much more than what you have seen in the videos about dropshipping. Retargeting works by inserting some code on your website that captures information about the visitor and then targets them in a way that hopefully entices them back to your site or to take action. It is so powerful because you are spending ad money on going after the very people who have (at least nominally) shown an interest in your brand.
Get Your Branding On Point
While all of the points thus far have been designed to reach and engage people, it will all be for naught if your branding is atrocious. You will never make a sale or convince people to part with their time or money if your brand appears spammy or half-baked. By upping your branding game and ensuring all of your various channels match up in terms of theme, color, typography, and messaging, you will make it far more appealing to those who do end up on your website, thanks to the ideas in this post and therefore, gain a resulting on what could amount to be a significant investment.
Digital marketing is a multifaceted discipline that requires an understanding of branding, analysis, and a mixture of both traditional and contemporary techniques. By adopting the strategies in this post and making them a part of your overarching tragedy, you are sure to increase revenue and be content that your business is on the right track.
Images by charlesdeluvio, Myriam Jessier, & Timothy Hales Bennett; Unsplash; Thanks!
