More digital signage content is being created by the day for small businesses of all types. Creative digital signage presentations are immersive and immediately eye-catching. They’re seen in retail stores, transport hubs, museums, airports, restaurants, corporate offices, and general marketing worldwide. Any business can benefit from this new way of displaying branded images and videos.
Here are some marketing ideas for digital signage that you and your business may find useful as you explore this new form of communication.
Showcase a Countdown
Show a countdown leading up to a major sale or until the sale ends. A weekend sale can be an excellent example of this. A countdown enhances the sense of urgency, motivating more sales and creating more tension, hopefully leading to a sale for most customers.
Inspire with Storytelling
Display quotes, tips, and forms of daily inspiration. They can even be images with no identifiable meaning. Think of imagery and words you can put on your digital signage to motivate your customers and get them in a headspace to make a purchase.
Share Relevant News
Make your store or business feel trendy by having your digital signage feature the latest industry news. Make your customers stop and watch when you use digital signage software to feature news developments in line with your customer’s interests.
Searchable Inventory
Provide a touchscreen that customers can use to search inventory. This lets them see if something’s in stock and what aisle to find. This form of digital signage provides a faster answer and saves your customer service efforts and time.
Seasonal Sales on Your Best-Sellers
Take your best-sellers and timely products and feature them on sale in your digital signage. Tag them with seasonal keywords, such as back-to-school sales, Black Friday deals, holiday shopping, spring flowers, summer BBQ, and similar terms.
Showcase Product Origins
Show behind-the-scenes footage about a product’s origins, history, or manufacturing. This is another way to tell a story and highlight the unique processes that assign value to your brand. Origin stories provide meaning and depth to your brand, increasing a customer’s connection to you.
Show a Product Demonstration
Product demonstrations are one of the most popular trends with digital signage. It could be a how-to guide, a recipe, or explaining specific ways to use a product you sell, but demonstrations build excitement and revenue. They help reinforce that your products and services have value and teach your customers about your products.
Customer Testimonials
Customer reviews and testimonials are powerful marketing tools that can reassure new customers that they have made the right choice buying from your brand. They can also increase customer confidence, provide social proof, and demonstrate the value of your brand with real-life case studies.
Social Media Integration
Integrate social media into your marketing with digital signage featuring live feeds, customer posts, reviews, or hashtags promoting your brand. Share in the buzz of a new product, sales initiative, or your store.
Interactive Wayfinding
Guide your customers through your store with interactive wayfinding signage. This improves the customer experience by getting them to what they’re looking for faster and increasing sales.
Feature Local Influencers
Feature a local influencer endorsing your brand or product. This builds authenticity in a customer’s mind. It also gets you in front of new customers through the influencer’s audience while elevating the influencer and providing them with a major platform on which they can be noticed.
Digital Menu Boards
Digital signage enhances the aesthetic of your menu. Even if you are not a restaurant, consider your product menu and how you can showcase it with digital signage. Attract the customer with images, descriptions, and interactive graphics.
Collaborate with Similar Businesses
Feature business partners and collaborate with other local businesses. Allow them exposure to your digital signage and you on theirs. Create joint promotions with them, pool your marketing resources, and incentivize customers to buy from both of you.
Customer Service Chatbot
Feature an automated customer service chatbot that answers questions. This can help free up human customer service to do other tasks while providing customers with instantaneous information that will hopefully help close more sales.
Share Your Brand’s Values
If nothing else, tell a story and share your brand’s values and vision. This may include emphasizing the quality of products or price. It may also show your products being handmade and why that’s important to you or how eco-friendly they are.
Market Loyalty Programs with a Special Offer
Offer a special discount to long-time customers registered with your loyalty program. When done in-store, this will get more customers signing up to be under your loyalty program, gaining you their email and other personal data from which you can offer personalized marketing messages long-term.
Photo by Clark Tibbs on Unsplash
