Creating a professional website has traditionally been viewed as a complex endeavor requiring extensive coding knowledge. However, Wes McDowell discovered that with modern tools and platforms, anyone can build a stunning website that converts visitors into clients – all without writing a single line of code. I have analyzed his video describing his discovery when it comes to building a professional website. Here is what I learned.
Through years of experience helping businesses establish their online presence, Wes developed a streamlined three-step approach that makes website creation accessible to everyone, regardless of technical expertise. This method focuses on essential elements while eliminating common roadblocks that often derail website projects.
The Foundation: Setting Up Your Website Infrastructure
The first critical step is establishing your website’s foundation through proper hosting and domain setup. Your domain name is your website’s address (e.g., yourbusiness.com), while hosting provides the digital space where your website lives.
After testing numerous hosting providers, Wes has found Hostinger offers the best balance of reliability, ease of use, and value. Their premium hosting plan provides:
- Support for up to 100 websites
- 25,000 monthly visits capacity
- Free SSL security certificate
- Automated backups
- Professional email accounts
Building Your Website: A Template-Based Approach
With the infrastructure in place, the next step involves selecting and customizing a website template. I recommend using WordPress with Elementor as your page builder, as this combination offers unmatched flexibility and ease of use.
The key advantages of this approach include:
- Pre-designed templates that can be fully customized
- Drag-and-drop interface requiring no coding
- Mobile-responsive designs that work on all devices
- Built-in SEO features for better visibility
Customization: Making Your Website Unique
The final step involves personalizing your website to match your brand and business needs. This includes:
Visual Elements: Customize colors, fonts, and images to align with your brand identity. Keep the design clean and professional, avoiding overly complex color schemes that might distract visitors.
Content Structure: Organize your content logically, guiding visitors toward taking action. Each page should serve a specific purpose in your overall marketing strategy.
Call-to-Actions: Strategically place buttons and contact forms to convert visitors into leads. Make sure these elements stand out visually while maintaining design harmony.
Mobile Optimization: A Critical Success Factor
With mobile traffic accounting for over half of all website visits, ensuring your site works flawlessly on smartphones is crucial. I recommend:
- Testing all pages on multiple devices
- Adjusting text sizes for readability
- Ensuring buttons are large enough for touch interaction
- Optimizing images for faster loading
Contact Forms: Converting Visitors to Leads
Your contact form is often the final step in converting visitors into leads. To maximize its effectiveness:
- Keep form fields minimal – only ask for essential information
- Make forms mobile-friendly
- Include clear instructions and expectations
- Set up proper email notifications for quick response
Frequently Asked Questions
Q: Do I need any coding knowledge to build a professional website?
No, using modern website builders like Elementor with WordPress, you can create a fully functional professional website without any coding knowledge. The drag-and-drop interface and pre-designed templates handle all technical aspects.
Q: How long does this method take to build a website?
You can build a basic professional website in 1-2 days if you know what you’re doing and with focused effort. However, gathering and organizing your content, images, and brand materials beforehand will streamline the process significantly.
Q: What ongoing maintenance does a website require?
Regular maintenance includes updating WordPress core files, plugins, and security themes. You should also regularly back up your website, monitor form submissions, and update content as needed.
Q: How much does it cost to build and maintain a website using this method?
The initial setup costs include hosting (approximately $30-100/year) and a domain name ($10-15/year). Additional costs might include premium themes or plugins, but many businesses can start with free options and upgrade as needed.
