LinkedIn has announced significant updates to its platform to help marketers reach the right audiences more effectively with their ads and demonstrate a better return on investment. The platform has enhanced its Conversions API to enable easier data integration from various CRM systems. The new capabilities allow marketers to securely connect their first-party online and offline data, providing comprehensive insights by capturing conversions across multiple touchpoints.
The updated connection flow features a simplified, point-and-click interface, enabling more marketers to utilize their existing client data for better ad targeting on LinkedIn. LinkedIn reports impressive results with the updated API, including a 31% increase in attributed conversions, a 20% decrease in cost per action, and a 39% decrease in cost per qualified lead.
Enhanced API powers ad effectiveness
LinkedIn has also updated its Revenue Attribution Report, which now allows marketers to review their CRM data over an extended period of up to 365 days. This update offers deeper insights into how CRM data drives lead generation over time, aiding marketers in demonstrating opportunities driven by direct data integration. Alongside these updates, LinkedIn has improved its ad targeting systems, leveraging AI-based audience segmentation.
These enhancements could provide marketers with various methods to reach the right users with their promotions more effectively. These updates are intended to provide more oversight and targeting value within LinkedIn campaigns, potentially driving better results based on the client and prospect data already in marketers’ systems. These advancements come as LinkedIn continues to see increased usage, particularly among professional audiences, highlighting the ongoing evolution of digital marketing in the professional sphere.
Image Credits: Photo by Souvik Banerjee on Unsplash
