When it comes to content creation, it can be easy to simply consider how videos and images can have an impact online. Whether this relates to marketing or simply building a following, those sticking to written text aren’t gaining the traction they once did in digital spaces. Not only has visual content become vital to seeing online success for businesses and individuals alike, but it’s also having a far greater impact in a host of secondary areas. Let’s take a look at how AI creative suites are transforming content creation and providing new approaches to everything from eco-awareness to digital marketing analysis.
The Internet and online AI creative suites for photo and video editing
In the modern digital environment, users are bombarded with all kinds of information, whether they are scrolling social media feeds or shopping online. In many cases, advertising is the biggest niche vying for attention, but users will also have access to learning materials, entertainment, the latest news, and everything in between.
The unrivaled global scope has opened up opportunities for individuals of all skill sets to offer products and services, but with over-saturation in many markets, the only way to achieve attractive results will be to stand out from the crowd. This is where AI creative suites are changing the content creation landscape. For example, CapCut offers an entirely free-to-use website that plays host to a well-appointed creative suite that uses top AI protocols to create professional quality content with little time, resources, or experience. The suite includes:
- One-click cutting, trimming, and resizing tools
- AI background removal
- Unlimited multi-track editing capabilities
- A genre-rich library of open-source and trending music and sound effects
- Thousands of editable photo and video templates
- AI auto-captioning
- Secure cloud saving
There are more tools to suit all photo and video editing needs on the website, such as a video editor for YouTube. Account creation will only take a few seconds.
How is AI content creation going further than producing impactful, professional-quality photos and videos?
While photos and videos have the potential to engage audiences, give businesses a more innovative marketing approach, and potentially make social media posts go viral (if this happens, there are a myriad of benefits, including monetization), there is so much more that they can offer. The top lesser-known areas benefiting from AI photo and video editing are:
A more economical approach to content creation
Advancements in tech and the capabilities of digital services have led to a world full of devices, chargers, batteries, and similar electrical items. Modern living now uses more resources than ever before and while many of us try to consider how we can reduce our carbon footprints, aspects like internet usage and powering additional equipment often get overlooked. When using an AI-driven creative suite, not only will videos no longer need secondary devices to perform editing, but they will also be able to complete functions far faster than when using manual online tools. This can reduce electrical waste and minimize the number of items that will eventually end up in landfills (many of which have harmful substances that can leak into the earth and cause issues).
Better SEO ranking capabilities
While not as important as saving the environment, those hoping to make an income from their online endeavors will certainly benefit from ranking higher in search engines. Photos and videos can be indexed via metadata, with the latter offering additional avenues for keywording (typically through subtitling). Diversifying content with imagery will also encourage audiences across an array of social channels to interact with posts by either sharing or clicking through, which can increase reach and website traffic to boost metrics.
Digital marketing analysis
With metrics in mind, offering photos and videos across the internet will give content creators the ability to perform digital marketing analysis. When gaining deep market insights through actionable data, online efforts can be better leveraged and targeted for outstanding results. Whether the aim is to better direct marketing, to scale, or to meet all types of online goals, businesses will be able to garner a greater understanding of their services, how they operate, how well their brand is received, and how consumer actions are impacting or driving their success. Digital marketing analysis can include reporting, social listening, and undertaking deep data research that can only be gathered from specific online datasets (such as through social media).
Will it be worth utilizing an AI creative suite today?
If you want to stay one step ahead of the competition, maximize your potential, streamline content creation, or even practice a more ecologically sound ethos, using an AI creative suite to edit photos and videos is going to be a fantastic solution.
