Do you think as many Americans would disrupt their Thanksgiving holidays with shopping trips if they had access to the chart below, compiled by pricing insights company 360pi? Target, Toys R Us, and Walmart all offered lower prices on toys after Black Friday this year—in some cases decidedly so. Toy pricing, on average, was 8% lower at Toys R Us on December 2 than it was on the nation’s biggest shopping day of November 28, and Walmart price tags declined by 6% on December 4.
In the online retail arena, however, Amazon proved itself the everyday low holiday pricer, rarely deviating its toy prices by more than a percentage point on any day. The trend even held fast after December 20—Super Saturday—when all brick-and-mortar players raised prices, Walmart by as much as 14%.
Here is a charting of the Christmas Story according to 360pi:
