Caesars Entertainment: Creating a Personalized Digital Experience for Millions
In the ever-evolving landscape of hospitality and entertainment, Caesars Entertainment has emerged as a trailblazer in creating a…
Behold the Marketing Buzzwords of 2016
The “cultural intelligence agency” that sounds like an organic skin care line, Sparks & Honey, got 800,000 views…
The Top 15 Postal Articles of 2015
There are postal articles on dmnews.com that get thousands more reads than most other articles on the site.…
ACMA Makes Urgent Appeal for Help Fighting Alabama Tax
The American Catalog Mailers Association (ACMA) today issued an appeal for help in fighting an Alabama regulation levying…
Facebook is the Comeback Kid of Customer Service in 2015
Just three years ago Facebook rated dead last among social media companies in the American Customer Satisfaction Index…
Catalogers Unite on Cheaper Parcel Rates
The American Catalog Mailers Association (ACMA) has launched an effort to obtain a Negotiated Service Agreement (NSA) for…
Device-Wise, Holiday 2015 Was Phabulous
Phablets—the dimension-ambiguous members of the device community—made their presence known during the week leading up to Christmas, the…
What the Dickens to Do About Marketing Tech
There’s no astute modern marketer who doesn’t know the name Scott Brinker. In 2011 the CTO of ion…
At Long Last, Catalogers Anticipate Rate Relief from USPS
Ever since 2007, when the Postal Service used new legislation to inflate rates for catalogers, which put a…
Chaffetz Bill Builds Hope for Postal Reform by Year’s End
Hamilton Davison sat in the office of Rep. Elijah Cummings (D-MD) Last month hashing out the details of…