Half of Digital Shoppers Will Use Phones to Buy in 2017
Next year the phone will replace the tablet as the prime generator of mobile commerce. Digital market researcher…
How Digital Marketing Will Decide the Next President
“Friend, I cannot tell you how much digital marketers like you mean to my chances of sitting in…
Google Obtains Patent for Self-Driving Delivery Van
Could it be that the first self-driving vehicles on American roads will be Google package delivery vans? The company…
Is Viant Deal a First-Party Data Triumph for Time Inc.?
Viant CEO Tim Vanderhook holds that Time Inc.’s investment in the ad platform he founded with his brother…
CMOs Are Struggling With Cross-Channel Personalization
One a quarter of CMOs polled are confident in their abilities to execute personalization. This can be interpreted as…
Valentine’s Emailers See Bigger Open Rates With Smaller Lists
Arthur Sweetser is yet another marketer who crowns Amazon the king of targeting, but he puts a number on…
MeritDirect Acquires Data Analytics Company FCI
MeritDirect has finalized the purchase of Furgiuele & Company Inc. (FCI), a data analytics consultancy and software provider…
USPS Posts Net Income of $317 Million in First Quarter
The U.S. Postal Service moved into the black in the first quarter of its fiscal year, posting net…
In the Super Sunday Twitter Bowl, Money Talks
If you wanted to talk to the guys who could tell you what it took to win on…
A Marketer’s Look Behind the Privacy Shield
The United States and the European Union finally agreed on an update of its Safe Harbor accord on…