Pro-Exigency Mailers Fire Back
Earlier this week a coalition of big mailers sent Sen. Ron Johnson (R-WI) a warning that the iPOST…
Senator Tom Carper Is Bullish on Passing Postal Reform This Year
URBANSKI: Hello, everyone, and welcome to DC Direct, where we talk to movers and shakers in Washington about…
Epicomm and Idealliance Boards Vote to Merge
Two trade associations that serve the direct mail community have agreed to merge. The boards of Epicomm and…
Mailers Rise Up Against iPOST
Thirty-two companies and associations representing the U.S. Postal Service’s biggest customers have voiced their opposition to Sen. Tom…
Data-Driven Marketing Economy Tops $200 Billion
Two years ago, for the first time, the Direct Marketing Association put a number—$156 billion—on what it called…
Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds
When Salesforce unveiled its Lightning technology last August, it promised the changes it wrought would “completely reimagine CRM…
EU and U.S. Come to Terms on “Privacy Shield”
U.S. businesses will soon need to commit to “robust obligations” in the handling the personal data of European…
Cruz, the Direct Mail Disruptor
When is direct mail disruptive mail? When it helps a conservative senator whip a media sensation in the…
AOL Is the Campaign Contribution Champion
When it comes to email acquisition in the campaign organizations of presidential candidates, AOL addresses are the gold…
Telenor Buys Tapad for $360 Million
Telenor, a Norway-based telecommunications network with some 200 million subscribers in Europe and Asia, announced today it has…