Ad Blockers and the End of the Interactive Age of Innocence
In his introductory address at the Interactive Advertising Bureau’s annual leadership meeting in Palm Desert, CA, last week,…
Matt Rosenberg is ChoiceStream’s New CMO
Matt Rosenberg, a veteran digital marketer with long experience in the entertainment industry, has been tapped by ad…
Is Second-Party Data Worth a Second Look?
Second-party data is nothing more than somebody else’s first-party data. It’s been popular as long as direct mailers…
Survey: Retailers Will Stick With Direct Mail in 2016
Fewer retailers said they’d decrease direct mail campaigns than did last year, indicating a leveling-off in declining usage…
Twitter Taps AmEx’s Berland as CMO
Twitter CEO Jack Dorsey made it official with this tweet this morning: “Welcoming @leslieberland to Twitter! She will…
Safe Harbor Agreement: No Ship in Port Yet
The probability of a new Safe Harbor agreement being forged between the U.S. and the European Union by…
This Election Year Digital Runs Neck and Neck With TV
American voters are being influenced by Facebook and Twitter as much as by CNN and Fox News as…
Twitter to Hire a CMO
Jack Dorsey’s shakeup of Twitter proceeds apace. Over the weekend media chief Katie Jacobs and product head Kevin…
Exigency and the Political Lose-Lose Situation
At the Senate Governmental Affairs Committee hearing on the state of the Postal Service last Thursday, Chairman Ron…
Internet Sellers Need to Work on Their Shipping Formulas
As this past holiday season illustrated, Internet retailers continue to struggle with the shipping formulas that will maximize…