Can Republicans Learn to Dance Digital?
Praise for President Obama—even grudging praise, as is the case here—is not something often heard emanating from the…
Are CMOs Experienced?
How can you tell if all the effort you put into improving customer experience is working? Well, if…
Can a Pasta Brand Rock Social Media?
Can a small, specialty food company copy the email strategy of Lady Gaga and sell more pasta to…
Real Problems With Real-Time Bidding
DataXu CEO Mike Baker helps marketers leverage their marketing investments across several digital marketing platforms, but one of…
Privacy Advocate Named to Lead Consumer Protection Bureau
New Federal Trade Commission (FTC) Chairwoman Edith Ramirez this week named long-time privacy advocate Jessica Rich to head…
10 Social Marketing No-No’s for Modern Marketers
Marketers contemplating social media are like kids at a candy buffet. With so many luscious and enticing options,…
Consumers Have an Attitude
I recently spoke with a marketing director at a small college who said that one of the best…
Is Social Media Just Waiting to Become the New Email?
As the social media panel settled in at the Direct Marketing Association and Econsultancy’s Integrated Marketing Week event…
Yorktel Fine-Tunes a New Picture
When Samantha Osowski left Panasonic last year to become director of marketing at Yorktel, a video conferencing services…
Navy Federal Heeds the Call
Large financial institutions that depend on their contact centers as revenue drivers have all manner of interaction platforms…