In Mobile Retail, It’s Amazon and Everybody Else
The new Retail Mobile Path to Purchase study conducted by xAd and Telmetrics in collaboration with Nielsen provides…
B2B Marketers Get an “F” for Content
Give and you shall receive. That could easily be the first commandment of lead generation through content marketing.…
Salesforce.com Agrees to Acquire ExactTarget for $2.5B
Hailing today as an “historic day for cloud computing,” Salesforce.com chairman and CEO Marc Benioff announced this morning…
Q&A: Tracy Stokes, Principal analyst serving CMOs, Forrester Research
Tracy Stokes is an unapologetic brand-builder. A 10-year veteran of Johnson & Johnson who spent most of her…
Measuring the Wow
A man on the street with a microphone posed the following question to a young woman on Adobe…
Using the Second Screen to Drive Customer Engagement
Some 40 years ago science fiction writer Harlan Ellison wrote essays about television fixation called “The Glass Teat.”…
USPS Offers Discount on Samples
From Aug. 1 to Sept. 30, product marketers will receive 5% off delivery of trial-sized samples. Earlier this…
There’s Nothing Prudent About Good Content Marketing
Countless deadlines ago, when I decided to make journalism a career, my factory worker mother, truly a WWII…
Marketing News Bytes: May 23, 2013
COMPANY NEWS Genesys Acquires SoundBite What is it? Customer engagement solutions provider Genesys agrees to acquire SoundBite, a…
CMOs on the Move: May 21, 2013
Who it is: Sean Dee, appointed CMO and EVP of Outrigger, a hospitality company. What’s his role: He…