Data-Driven Marketing Is Ready to Rev Into High Gear
Is data-driven marketing about to add a Hemi engine and a supercharger? It appears that way, as companies…
Accenture Acquires Acquity
In its quest to become the panacea for the data-driven woes of CMOs, Accenture agreed on Friday to…
Marketing News Bytes: May 16, 2013
COMPANY NEWS To Bot or Not to Bot What is it? Digital ad and security provider Solve Media…
Selling Dirt to Diamond Lovers
To Brandon Steiner, sports is stuff. The chairman of Steiner Sports Marketing has built an empire from used…
Electronic Retailers Take a Flier at the Marketplace Fairness Act
E-coms, catalog sellers, and direct response marketers who market and ship products across state lines are still hopeful…
Columbus Retailers Discover New Mobile Territory
Chances are these days, if one thinks of mobile phones and retailers, the first thing that comes to…
CMOs on the Move: May 14, 2013
Who it is: Julie Dexter Berg, appointed CMO of Leap Wireless, which markets the Cricket Wireless service …
Relevancy Becomes More Relevant to Emailers
Making email more relevant to consumers is harder for e-commerce marketers than driving conversion rates, according to a…
Lack of Legislative Reform Costs USPS $3.1 Billion So Far This Year
If Sen. Tom Carper (D-DE) fails to keep his promise of a passed postal reform bill by the…
Marketing News Bytes: May 10, 2013
COMPANY NEWS Accenture Acquires Fjord What is it? Accenture announces an agreement to acquire Fjord, a digital design…