The UPS Store Sets its Sights on Main Street
As the besieged United States Postal Service shuts down thousands of Post Offices—with thousands more sure to follow,…
Thank God Wanamaker Isn’t Here to See This
John Wanamaker had no idea. The department store magnate’s turn of the (20th) Century musing about not knowing…
CMOs on the Move: May 8, 2013
Who it is: Lisa Bacus, named to the newly created position of Global CMO at Cigna, a health…
FTC Warns 10 Data Brokers on Privacy Gaffes
The Federal Trade Commission today reported that it had sent letters to 10 companies it identified as data…
Hope Springs Eternal for CMOs and CIOs
The Digital Age has handed companies untold powers of customer intelligence and engagement, and much has been made…
Opposition Goes into High Gear as Senate Passes Marketplace Fairness Act
Instead of mourning over what they consider a rush job by the Senate to pass a flawed bill,…
NBA Goes Second Screen in the Second Round
As the National Basketball Association playoffs head into the second round, NBA marketers have intensified the game for…
Will Catalogers Wage a Fight For Fairness?
Big brick-and-mortar retailers like Walmart and Target have locations in every state and already pay taxes there, so…
All Mobile is Local
Thomas P. O’Neill, the Speaker of the House of Representatives who was Ronald Reagan’s collegial combatant in the…
Marketing News Bytes: May 2, 2013
COMPANY NEWS Extraprise Optmizes What is it? Revenue optimization firm Extraprise acquires SmartSource, an email service provider. WIIFM? …