CMOs Are Pessimistic About Meeting Their Objectives
Marketing honchos are on edge, and they’re getting scared. That’s the message received from and international survey of…
Bots Mobilize
Mobile marketing networks are getting good at geo-fencing for advertisers, but they need to get better at fencing…
USPS: The Next Amtrak?
Concerning the future of the U.S. Postal Service (USPS), one thing is abundantly clear: It is going to…
Q&A: Jay Wright, VP of business development, Qualcomm
In early April the Raymond James investment firm upgraded Qualcomm‘s stock rating from “outperform” to “strong buy.” The…
Locating the Mobile Customer
A 36-year-old real estate attorney with two kids is sitting in the bleachers of a baseball field in…
CMOs on the Move: April 30, 2013
Who it is: Paul M. Okimoto, named CMO of Sports Authority What’s his role: He’s responsible for leading…
Lead Management Builds a United Front for Marketing
In each of the past three years that Gartner has tracked lead management solutions, one of the chief…
Marketing News Bytes: April 26, 2013
COMPANY NEWS Silverpop Accesses Some Gold What is it? Silverpop announces $25 million in new funding from Escalate…
Senator Carper Vows Postal Reform Act by July 4
Sen. Tom Carper (D-Del.), chairman of the Senate subcommittee that oversees the United States Postal Service, told a…
The Postal Service Hires a Cop to Bust Down the Digital Door
How many entrenched old enterprises, confronted with their very mortality in the face of encroaching digital domination, would…