Got Relevance?
Brian Solis started out as a tech PR guy in Ventura. Twenty years later he finds himself one…
Postal Board Shelves 5-Day Delivery
The Board of Governors of the United States Postal Service voted to prohibit the elimination of Saturday delivery…
CMOs on the Move: April 9, 2013
Who it is: Adrienne Lofton Shaw, named CMO of Dockers What’s her role: She will be responsible for…
10 Things Thoroughly Modern Marketers Should Be Doing
In an Eloqua-sponsored study released this month called “Defining the Modern Marketer,” marketers scored themselves only 65 out…
Three Upgrades Retailers Must Make in Their CRM Ops
What many pure-play e-commerce companies do much better than their brick-and-mortar retailer counterparts do is carry on profitable…
NPR Broadcasts to a New Audience
National Public Radio, whose broadcasts form the soundtrack played inside Volvos and BMWs en route to corporate suites…
Marketing News Bytes: April 4, 2013
COMPANY NEWS Marketo Announces IPO What is it? Marketing automation provider Marketo announced…
A Baseball Icon Tees it Up on Twitter
“Even icons need to be refreshed,” says Hillerich & Bradsby VP of Global Marketing Kyle Schlegel, who knows…
CMOs on the Move: April 2, 2013
Who it is: Leesa Eichberger, named CMO of Jenny Craig What’s her role: Eichberger will be responsible for…
Are Marketers Selling Salespeople Short?
Marketers are doing yeoman’s work in providing salespeople with actionable content to help them move the sales effort…