MediaMath Launches 2nd-Party Data Business
MediaMath today unveiled Helix, a new business unit leveraging proprietary online shopping data collected by its Adroit Shopper…
Pitney Bowes Launches Multimedia Ad Campaign
Beginning this week Pitney Bowes will start showing up on CNN and ESPN broadcasts to present itself as…
Postal Workers’ Contract to Go to Arbitration in February
The American Postal Workers Union announced that it will go to arbitration with the U.S. Postal Service over…
Shelfbucks Buys IoT Platform
Shelfbucks, a startup with a board full of consumer goods heavyweights like Neiman Marcus’s Richard Marcus and IRI’s…
Hold the Phone: Apple and Samsung Are the Most Relevant Brands
All those claims about people being hardwired to their smartphones are true. Brand and marketing consultant Prophet asked…
If Brevity is the Soul of Wit, Twitter You’re a Soul-less Twit!
To condense the diffused light of a page of thought into the luminous flash of a single sentence,…
Geometry Names Jim Carlton its Creative Chief
Sales promotion agency veteran Jim Carlton has been named chief creative officer of Geometry Global, the brand activation…
Does Twitter Have a Future as a Marketing Medium?
Twitter CEO Jack Dorsey’s blog post this week heralding the end of the 140-character limit on tweets was…
Russian Scammers Ruin Kik’s Holidays
Russian digital scammers staged holiday incursions on Kik instant messenger users, flooding them with genuine-looking offers from big…
Handicapping the GOP Email Race
We all know how rich Donald Trump is cash-wise. He avoids no occasion to tell us about it.…