Google Privacy Chief Steps Down
Alma Whitten, who became Google’s first director of privacy in 2010, today announced plans to retire. The London-based…
Big Data Needs Big Planning
Are you a marketer who’s been pressured to get with the Big Data program but have no idea…
FreshDirect’s Secret to Tantalizing Its Customers
FreshDirect is on a mission to do things bigger and better. It has no choice. A decade has…
Q&A: Michael Kildale, VP of integrated marketing, FreshDirect
Michael Kildale is an unabashed practitioner of direct response. He cut his teeth at Doubleday Direct, moved on…
Marketing News Bytes: March 28, 2013
COMPANY NEWS Capital Optimization What is it? Demandbase announces $15 million in financing to use patented technologies in…
Marketers Get Some Machine Learning
In the foreword to Eric Siegel’s new book Predictive Analytics, Harvard professor Thomas Davenport says that PA is…
Chevy’s Appeal to Sonic Youth
Edmunds.com hails the Chevrolet Sonic as “a quantum leap forward from the Aveo it replaced” in 2012 as…
Digital Commands 25% of Marketing Budgets
Companies will be increasing their digital marketing budgets by 9% on average in 2013, fueled by increased investments…
CMOs on the Move: March 26, 2013
Who it is: Ralph Santana, named CMO of Harman Industries, a manufacturer of audio equipment What’s his role:…
Digital Marketing Pays
A new review of salaries in the direct marketing space reveals that VPs of traditional marketing practices are…