News Bytes: March 22, 2013
COMPANY NEWS Seismic Data Shift What is it? Worldata’s Winter 2013 List Price Index, which for the first…
Do Not Track, No Holds Barred
Last week, Mozilla made a gorilla of a decision. It announced its new version of Firefox would automatically…
Grab the Tablet, Honey. Modern Family’s On
Far from spelling the doom of live television, second screen devices like smartphones and tablets could well serve…
Snap! You’re a Marketer
One of the reasons that local entrepreneurs buy franchises is to benefit from the national marketing presence created…
DMA: Fairness Act Unfair
The Direct Marketing Association today declared its opposition to a proposed amendment to the 2014 Federal Budget endorsing…
CMOs on the Move: March 19, 2013
Who is it: Sharon Rothstein, appointed Global CMO of Starbucks What’s her role: She has been tapped to…
Email Power to the People?
Imagine that the Starship Enterprise buzzed the Mayo Clinic and Bones dropped a Tricorder on the roof. The…
OgilvyOne Lands Key Financial Account
Earlier this week BlackRock, a leading investment company, a leading provider of exchange-traded funds (ETFs), announced an expanded…
News Bytes: March 15, 2013
COMPANY NEWS ANA: Mozilla Move “Disturbing” What is it? The Association of National Advertisers joined the chorus of…
FTC Commish Declares Comity with Marketers
Oh, the teetering scales of justice. FTC Commissioner Julie Brill opened her keynote address at the DMA in…