GMAC Re-Ups with Merkle
GMAC Insurance announced that it has signed a three-year contract extension with CRM agency Merkle, continuing a relationship…
Opportunity is in the Mail
When Kitty Kolding decided to enter the discovery commerce business, she knew she had to try something different.…
Voice Activated
Less than one third of North American companies consider their customer experience (CX) programs “advanced,” according to Oracle‘s…
A Sample in Every Mailbox
Postmaster General Patrick Donohoe says that the biggest blow to the USPS’s bottom line (besides having to fund…
Marketing News Bytes: February 28, 2013
COMPANY NEWS An Angel on the Account What is it? Genesys, a customer service solutions company, announces it…
Delivering a Punch to Amazon
Tom Allason loves Amazon and he hates Amazon. The British entrepreneur hates them in a free market, Sherman…
CMOs on the Move: February 26, 2013
Who it is: Tim Mahoney, named CMO of General Motor’s (GM) Chevrolet brand Where was he prior: He…
Social Media Spending to Double in Five Years
Neither B2C nor B2B companies, on average, currently devote more than 10% of their budgets to social media…
Brad Wilson Takes the Reins at Emailvision
Former Microsoft CRM wiz Brad Wilson was named CEO of Emailvision in a surprise announcement made today by…
Marketing News Bytes: February 22, 2013
COMPANY NEWS Point-three-percent and counting What is it? Americans have adjusted their budgets to increasing payroll taxes and…