7 Don’ts for Email Marketers
Email, the blast ‘em out and collect the money standby of direct marketers, just got a lot more…
TP for the People
In a past life, I worked for a supermarket industry magazine that printed an annual rundown on every…
Small Businesses Enlarge Their Game
The Small Business Administration defines a small business as being independently owned, for profit, and not dominant in…
CMOs on the Move: February 19, 2013
Who it is: Keira Krausz, named EVP and CMO of Nutrisystem. What’s her role: Krausz will focus on…
Marketing News Bytes: February 15, 2013
COMPANY NEWS Saturday’s Alright for Shipping, But Maybe Not Mailing What is it? In preparation for USPS’s planned…
Location, Location, Location
Was ever a more magical marketing tool bestowed upon direct marketers than the smartphone? Here is, essentially, a…
New Bill Would Require E-Coms to Charge State Taxes
The tax bill may be coming due for online retailers who sell across state borders without collecting state…
Love May Be in the Air, But It’s Not in the Inbox
Folks at the Adobe Digital Index expect Americans to spend in excess of $500 million dollars online on…
Postmaster General Pleads His Case to Senate Committee
What is it? Postmaster General Patrick Donahoe appears today before the Senate Homeland Security and Governmental Affairs Committee…
Avenue Goes Off in a New Mobile Direction
If you play a game of word association with a direct marketer and throw out, “SMS,” chances are…