CMOs on the Move: February 12, 2013
Who it is: Andy Gibson, named Chief Marketing Officer of Bacardi Limited, the world’s largest privately held spirits…
In Enhancing AdWords, Does Google Diminish Innovation?
If you’re a direct marketer who has enjoyed high conversion rates and low cost-per-click (CPC) rates through deft…
USPS “Customers Deserve Better”
United States Postal Service CFO Joe Corbett kicked off today’s press conference announcing first quarter results of USPS’s…
Customers Put Their Trust in AmEx, USPS, and Amazon; Social Media Not So Much
Americans may be mad about Facebook, Twitter, and Pinterest, but they don’t trust them as far as they…
Marketing Newsbytes: February 7, 2013
BUSINESS NEWS The Bomb in E-Com What is it? Ensighten signs a partnership agreement with GSI Commerce to…
If a Customer’s Voice Falls on a Monopoly, Does It Make a Sound?
If I owned a business, I’d want it to be a monopoly. Competitors are worrisome and annoying; customers…
One Less Day to Mail; One Less Day to Market
Saying that the move will cut $2 billion from a $20 billion gap between costs and revenues at…
Publicis Groupe Merges Digitas and LBi
Publicis Groupe today announced the merging of its largest U.S. digital agency with its recently acquired European digital…
CMOs on the Move: February 5, 2013
Who it is: Deanie Elsner, named CMO of Kraft Foods Group What’s her role: As the first to…
FTC Issues Mobile Privacy Guidelines
Invoking the pronouncement of agency chairman Jon Leibowitz that “the mobile world is expanding and innovating at breathtaking…