Marketers: Overworked But Overjoyed
Marketers are an optimistic lot. More than a third (34%) of the 2,620 marketing pros responding to a…
Will Mobile Apps Give DRTV Appeals Their Due?
Marketers who promote products on direct response TV (DRTV) have depended for years on people picking up a…
Big Data, Big Stakes
Caesars‘ new data-driven digital platform is more than just a boon for the marketing department, it’s a crucial…
Marketing Obama & Co.
Republican political strategists have spent most of the time following Mitt Romney’s defeat quibbling over whether the party…
Marketing Newsbytes: January 31, 2013
BUSINESS NEWS They Shopped and Retail Dropped What is it? Blaming DC pols for poising consumers on the…
Special Days Like the Super Bowl Call For Special Strategies
Less is more—except when it comes to America’s unofficial National Holiday of Excess, the Super Bowl. Following last…
CMOs on the Move: January 29, 2013
Who it is: Andrew White, appointed SVP and CMO of EasyVista, an IT service provider. What’s his role:…
Task Force Mobilizes to Tackle the Proliferation of Privacy Rules
Why can’t anything ever be as good as it seems? Your best friend calls and says he has…
Marketing Newsbytes: January 25, 2013
COMPANY NEWS FDA Taps Draft to Reduce Drags What is it? Drags on cigarettes by teens, that is.…
Celebrate Data Innovation…Then Defend It With All Your Might
The Direct Marketing Association wants to wish you a happy first Data Innovation Day. It also wants to…