Don’t Believe All the Mobile Hype? The Writing’s on the Tablet
If you’re one of the few marketers who read the holiday channel sales reports and still isn’t convinced…
Coke Sets Retailers A-Twitter
Coca-Cola gave retailers a primer in social media marketing strategy at the National Retail Federation’s Big Show in…
It Takes a Showroomer to Know One
If you’re in retail and trying to figure out what to do about showrooming, why not ask some…
Big Data’s Big Payoff: Bigger Conversion Rates
Marketers, by and large, still have no firm ideas on what they’re going to do about Big Data,…
CMOs on the Move: January 15, 2013
Who it is: Patrick Blair, appointed CMO of WellPoint, a health care provider that serves more than 60…
For Annuity.com, DRTV is a Safe Bet
The Offer: Fixed annuities is a term that causes folks’ eyes to glaze over. What’s more, many consumers…
Ticketmaster Scores Points in Tracking Email ROI
A loyalty card linked to an email address may soon form the basis of a simple solution for…
Marketing News Bytes: January 11, 2013
COMPANY NEWS USPS Takes on a New Agency What is it? The United States Postal Service has retained…
Marketers Should Want Participation Trophies
Participation trophies – the things kids get for just showing up at soccer games—have become a symbol of…
Retail Emails Take a Holiday from Conventional Wisdom
It’s a basic email marketing rule of thumb: Don’t overload customers’ inboxes. Oh, and personalize messages to ensure…