CMOs on the Move: January 8, 2013
Who it is: Scott Snyder, named CMO of Interleukin Genetics, whose flagship products include tests that measure tooth…
Major Infusion for Infusionsoft
Small business owners desperately want to do a better job of targeting potential customers and giving personalized attention…
Postmaster Raps Congress for Failure to Pass Bill
Will the Postal Service survive? That’s a question that’s tripped from more than a few direct mailers’ lips…
While Visions of Multichannel Danced on Their iPads
It’s a desert island list for marketers: If you were to be banished to a plywood shack on…
Foursquare Plays Fair and Square
Social media and mobile communications present direct marketers with myriad new opportunities to target customers. They also present…
Segmenting the Privacy-Centric Customer
It may be anathema to direct marketers to ignore any potential customers, but Larry Ponemon is of the…
The Skinny on Optimization
Nearly two thirds of marketers and brands are not optimizing emails for viewing on cell phones, according to…
Marketers Lag Customers’ Mobile Email Adoption
2012 was the year that mobile devices issued a rousing wake-up call to marketers who had yet to…
In customer sat, Apple has worms while Amazon flourishes
The king is dead. Long live the king. Well, not dead exactly, but the direct marketer’s paradigm of…
Fluidity in marketing
There is no next big thing. That’s the underwhelming yet overpowering message of a new Forrester study looking…