Dos and Don’ts for 2013
To get readers off to a good start in the new year, we asked experts to help set…
Same-day delivery plots a comeback
Remember Urban Fetch and Kozmo.com? Centered in big cities, those online service providers flourished for a time in…
8 predictions for direct marketing in 2013
In direct marketing, everybody’s a prognosticator. Here are some of the top calls for the next year from…
Oracle acquires Eloqua
Proclaiming that Eloqua will become “the centerpiece of the Oracle Marketing Cloud,” Oracle announced its acquisition of the…
Watchdogs on a data trail
As a 21st century marketer, are you truly customer-centric? Do you value and practice transparency? Do you respect…
CRM Idol winners announced
The winners of what may be the most time-consuming and demanding business competition in the world—CRM Idol—were announced…
FTC orders “data brokers” to disclose operations information
The Federal Trade Commission this morning issued orders to nine companies it designated as “data brokerages” to provide…
Targeting remains a challenge for B2B marketers
B2B marketers lag far behind their counterparts in sales when it comes to targeting their messages to key…
Will banner ads give way to native advertising?
Seeing it as the salvation for dismal click-through rates for online display ads, so-called “native advertising” is expected…
Huggies ups the ante on social media
Marketers will like social media more once they’re able to figure out how all the likes at the…