New CMOs take charge
Who it is: Bill Hornbuckle, promoted to President and CMO of MGM Resorts International. He was previously CMO…
Big Data? Don’t strategize, hypothesize.
Rare is the discussion I have with a direct marketer, agency practitioner, or supplier in which Big Data…
Consumers get some satisfaction
Openness to marketing messages varies greatly across countries, and the United States falls on the low end for…
Pull the trigger to get customers to respond
Triggered email messages—the marketing appeals based on an event or action taken by a consumer, like a birthday…
Caples Awards puts on courageous show in New York
Legendary CBS news anchor Dan Rather used to conclude his broadcasts with one word: Courage. Rather is long-retired,…
A new twist on sports marketing
New York is a big sports town, but not just for fans of the Yankees, Mets, Giants, Jets,…
A primer for CMOs who would be king
For some time now, Carine Clark has had her eye on the prize. A driven Army brat who…
Two CMOs taking on the top spots
Two former CMOs this week ascend to the chief executive’s office, one at a technology company and the…
In mail we trust
Direct mail is a trusted channel, in every sense of the word. Indeed, four in 10 consumers say…
CMOs declare 2013 the Year of Digital
Fewer than one in five CMOs think their organizations are any good at digital marketing and 60% say…