Don Schultz on the evolution of marketing integration
Don E. Schultz’s consultancy is called Agora, like the open Greek forums where people gathered to freely exchange…
Loyalty reprogrammed
Have points-based loyalty programs lost their pull in a world where plugged-in consumers broker the best offers in…
Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and…
FCC clears confirmation texts for SMS opt-outs
The Federal Communications Commission yesterday gave SMS text marketers the legal right to be polite. The agency handed…
Buying Customers Isn’t as Easy as You Think
Bradley Sugars has a knack for getting to nitty gritty of customer value. The business coaching educator and…
The demography of mobile purchasers
If you haven’t thought about what time of day you’re engaging your prospects, maybe you should. You could…
There’s a time to shop, and a time to give
There’s a line in the Burt Bachrach song “Alfie” that goes, “Are we meant to take more than…
Biggest spammers? Marketers.
Marketers account for 70% of all “this is spam” complaints, much higher than any other email source, according…
Demographic segmentation still rules
Despite all the lip service being paid to behavioral targeting, segmenting by age, gender, and income still pays…
Flying the friendlier skies
As face-to-face customer service challenges go, Emirates Airlines is forced to play a heady game. The Dubai-based airline…