Stores’ customer service a case of woe-woe-woe
Personal, one-on-one interaction is the hallmark of customer relationships, say most experts on the subject. Just not at…
Making waves in B2B: Current goings-on in the marketing world
In short, a compendium of interesting developments in and around the marketing industry. Festive Moods What is it? …
Direct marketers get the data they covet: Facebook metrics
Facebook is planning to help direct marketers do what they love to do most: track who is responding…
Marketers can’t shake the Industrial Age
Marketers look a lot different today than they did 25 or 30 years ago when I first started…
USPS looks to Congress for survival
Direct marketers can count on a small rate increase on direct mail in the coming year, but it’s…
Strategies for capturing the attention of social media deal-hunters
After analyzing its year to this point on Facebook, an large online deal distributor has these tips for…
Data privacy: Not a priority for marketers?
Marketers by and large remain cavalier about privacy issues, even while consumers express heightened concern and threaten to…
CMOs expand their influence
CMOs are being called on to serve ever expanding roles in companies. These five recent appointees to their…
Did Romney get caught napping?
Could Mitt Romney have blown an opportunity to take over the White House for the unforgivable failure—for a…
When Black Friday Comes
It’s early November. ‘Tis a good three weeks until the season arrives in which we are to be…