Social CRM on a budget
The urgent need for companies to understand their customers and learn from interactions with them on social networks…
Did an office products clash produce a CMO?
As Office Depot’s chief investor was pressuring management to merge with OfficeMax and present a unified retail front…
Another strain on the tenuous CMO-CIO relationship
Marketing, sales, and customer service departments are viewed as innovation engines in corporate executive suites, according to a…
Obama vs. Romney: Social climbers?
Back in 2008 a youthful and energetic Barack Obama made effective use of social media to rally his…
Even SMBs need competitive intelligence
Have you ever watched Kitchen Nightmares or Restaurant: Impossible, in which celebrity chefs rescue failing dining establishments beset…
FTC puts Robo-Rachel on hold
Just weeks after hosting a “Robocall Summit” at which it offered a $50,000 prize for the best technology…
Making data big and smart with data intelligence
Real-time data is what marketers want; old-time analytics is what they’ve got. That’s the diagnosis of Forrester Research…
Legitimate direct marketers don’t make robocalls
Automation improves many things in life, but for consumers, automated outbound marketing calls usually aren’t one of them.…
Where is the CMO in Newell Rubbermaid’s Re-org?
Last week, as Newell Rubbermaid President and CEO Michael Polk was announcing his company’s reorganization as a “bold…
A showrooming they will go!
Retailers will be making greater use of technology to create seamless digital and brick-and-mortar shopping experiences–and curtail sales…