Obama vs. Romney: The email faceoff
The big election is still two weeks off, but the results are in on the candidates’ email campaigns:…
Recency, Big Data, and Williams-Sonoma
Pat Connolly, architect of Williams-Sonoma’s multi-layered direct business, threw down the recession-era gauntlet at an NRF meeting in…
Have yourself a mobile little Christmas
The amount of time people spend using their mobile devices for non-call purposes has gone up by 52%…
Customers take a seat in the boardroom
Revenue generation and earnings. Those are the bread and butter of corporate boards. At numerous multinational corporations, however,…
Should retail CMOs own the customer experience?
A study released today by Retail Systems Research (RSR) says that CMOs made sizable gains in influence at…
A touch of B2B behavioral targeting
Demandbase, a real-time targeting company, today announced the release of a display advertising service designed to give B2B…
Live from DMA2012: The booth review
Exhibitors at DMA2012 in Las Vegas continued to serve up innovative solutions for targeted marketers on Tuesday. Here…
Sanchez takes the helm at MeritDirect
Twenty-year direct marketing veteran Rob Sanchez takes over as CEO of MeritDirect today. He replaces founders Mark Joyce…
Live from DMA2012: Modeling, social listening, and segmentation
DMA2012 is up and running in Las Vegas this week and Direct Marketing News editors are on the…
CRM Idol finalists announced
Some of the most successful alumni of American Idol never won the big prize. Think Jennifer Hudson. Such…