Walmart shops for customer insight
Big Data is causing big changes in the mind-set at the world’s biggest retailer. The advent of more…
Who says data isn’t sexy?
When Dimitri Maex graduated from the University of Antwerp in the mid-1990s with a degree in quantitative economics,…
Dimitri Maex, managing director, OgilvyOne
Numbers can be sexy—and they’re also vital to direct marketing. OgilvyOne New York’s managing director Dimitri Maex chats…
Man vs. machine: Real-time bidding’s growing pains
Real-time bidding (RTB) for online display ads can help marketers target customers more effectively and efficiently, but the…
Exploring the growing universe of customer data
It’s the Wobble Effect that unleashed Big Data on a universe of unsuspecting marketers, according to Rosetta Stone…
Get to know the new mobile KPIs (Key Phone-love Indicators)
Way back in the Seventies, even before cell phones the size of Hummers were created, comedian Steve Martin…
Top brands are data masters
All of the companies making Interbrand‘s new list of the world’s most valuable brands have made big strides…
Is mobile really, well, mobile?
It’s hailed as the most intensely personal communication device ever delivered into the hands of mankind, the device…
Breaking mobile out of the box
There are many things marketers should consider when putting together mobile programs–designing apps for the right platforms and…
Mobile marketing: the 7% solution
Most brands spend about 1% of their marketing budgets on mobile marketing, according to the Mobile Marketing Association…