Bank of America puts a transpromo spin on daily deals
Look out Groupon and Living Social. Bank of America is putting its own spin on transaction-based marketing programs–one…
British publisher puts data services business on the block
UPDATE: UBM, the $1.5 billion British targeted media company has retained Credit Suisse to do a strategic review…
Is sticking to your knitting still valid in a computerized embroidery world?
Fresh-eyed, ambitious college students used to dream of building careers, being teachers or doctors or scientists or accountants…
eBay samples the sweet Nectar of loyalty
eBay’s first foray into loyalty marketing will commence next month when it begins offering Nectar points to customers…
Are marketers truly customer centric?
Marketers talk a good game when it comes to connecting with customers in a timely and engaging fashion,…
In occupying the minds of online shoppers, social media is the 1%
Social media may be the shiny object for marketers. But consumers aren’t as enamored with social when it…
Facebook’s quest for the Mobile Grail
Facebook’s announcement last week that it would begin testing a third-party mobile ad network should prove a boon…
Metrics and technology unite!
Linking marketing activities to sales performance has become increasingly important for B2B marketers. A new study shows that…
Life is easy. Customer experience is hard.
Some companies are just beginning to explore the hills and valleys of customer experience (CX) and discover what…
Retailers stay static on mobile
Only half of retailers planned to spend in excess of $100,000 on mobile commerce in 2012, and 14%…