Customer loyalty is healthy at Walgreens
Walgreens’ new loyalty program is proving to be a healthy business decision. As Direct Marketing News reported in…
A Majority of Email Marketers Are Flying Blind
Direct marketing is about relevance and targeting. But more than half of email marketers (55%) admit that they’re…
Walgreen’s loyalty program debut intensifies drugstore loyalty battle
Walgreen’s launched its new Balance Rewards loyalty program in more than 7,900 stores nationwide on September 16, instantly…
Another Day, Another Three Billion Recommendations
Rare is the marketing expenditure that can match the impact of a brand advocate’s recommendation. Rob Fuggetta has…
Grey Poupon makes a case for favoritism on Facebook
The scene is imbedded in TV commercial history. In the English countryside, one Rolls Royce pulls up next…
Mobile marketing’s great expectations
It’s been a big week for mobile marketing. On Tuesday Facebook CEO Mark Zuckerberg declared to the world,…
Will Li Ning finally make its great leap forward?
For Chinese gymnastic legend Li Ning and his athletic wear brand, earning the approval of sneaker fans in…
Big Data, brief encounters
What’s unique about mobile advertising is that it’s, well, mobile. Mobile devices, like their owners, are constantly on the…
It’s a wonderful opportunity for retailers
Oh, to be a retailer in the 21st century. Shuttering half of your stores so you can afford…
Dodge Dart looks to score during NFL opener
Dodge hopes to score big by premiering a 90-second spot for its resurrected Dart model during the Giants-Cowboys…