Oracle Seeds Its Marketing Cloud With New Goodies
Two of the items that have turned up on the plates of most marketers this year are mobile…
AAdvantage Moves From Frequent Flyers to Big-Time Buyers
The loyalty program that added the phrase “frequent flyer” to the language is now party to the term’s…
The Sierra Club’s Pipeline Email Scoop
By now, every marketer’s familiar with the Three R’s of customer engagement. It’s got to be relevant, it’s…
USPS Proposes New Print Technology Promo for 2016
High-gloss flag and sandpapery wood in USPS’s Irresistible promo piece The U.S. Postal Service is looking to modify…
Left Brain, Right Brain, RankBrain
Every day some 15-20% of search requests made on Google are not recognized by the search engine. Google…
Postal Service Debuts Digital Mail in New York
The U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York ZIP Codes…
Postal Service Posts $5.1 Billion Loss for 2015
The U.S. Postal Service released results today for its fiscal year ending Sept. 30, and the top line…
Merkle Chips Away at China’s Firewall With Baidu Deal
A study done by Catchpoint Systems last year learned that the Chinese companies Gome, Vancl, and Suning Appliance…
Marketeering Turns to Electioneering
“If you air it, they will come,” wrote The Hollywood Reporter about Tuesday night’s GOP presidential debate on Fox Business…
30 Billion Mobile Moments a Day Are Up for Grabs
Vibes’s digital wallet campaign for Pep Boys Forrester Research calculates that each day in the United States people…