Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?
In a blog last year, venture capitalist Bill Gurley shared something Jeff Bezos told him about Amazon’s corporate…
Brennan: Make Mail the Focal Point of Omnichannel Campaigns
During a press call announcing an $788 million revenue increase today, Postmaster General Megan Brennan predicted that 2017…
Oh Mama, the Email Blasters Are Still Among Us
Mother’s Day is a holiday that tugs at the heartstrings like no other. That’s a prime opportunity for…
On-Time Delivery of Mail Fell Precipitously in 2015
In a year when business mailers were still being forced pay an extra 4.3% for the same mail…
Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?
A few weeks ago, Hillary Clinton’s super PAC reserved $35 million worth of summer advertising for its candidate…
How to make programmatic less problematic
Marketing would be so much easier to quantify and strategize if it just stopped moving so fast. Were…
‘New Yorker’ gets a lot of things wrong about the USPS
Last week the New Yorker ran a piece wondering how the Postal Service is expected to survive with falling stamp…
The Lawyer, the Post Office, and the Union Man
One midnight a decade ago, Washington lawyer Ian Volner sat in a room on Capitol Hill with postal…
Jeff Smith Tapped as LiveRamp CMO
Jeff Smith, who most recently served as EVP and chief solutions marketing officer at Nielsen, has been named…
Google Wants My Phone Number
I have this profound presentiment that Google is attempting to take over the world. My younger colleagues look…