The 6 Stages of Digital Transformation
Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve…
Account-Based Marketing Automation Comes to Eloqua
Demandbase today introduced a new solution for the Oracle Marketing AppCloud that melds account-based marketing with marketing automation.…
Pay Services Show Promise as Ad Blockers, Accenture Predicts
Amazon today broke out Prime Video as a monthly subscription service. Some 45 million Americans used ad blockers…
Yesmail Launches a Cross-Channel Campaign Platform
Cross-channel campaign planning isn’t easy. It’s hard to adjust strategy in real time across several deployment platforms. Dealing…
Washington Post: “Cheap Postal Rates Have a Cost”
The Washington Post’s editorial board this week ran a column favoring legislation that would return the 4.3% exigent…
An Amazon Explorer Reveals the Secrets of His Search
Dave Rekuc spends a lot of time thinking about Amazon. His primary mission as marketing director of Ripen…
Advantage, Remote Sales Tax
DMA counsel George Isaacson (l.) and president Tom Benton (c.) in 2014 A pall now hangs over the…
You’ve Come a Long Way, Email!
Just three years ago “Spam” email was as abundant in people’s inboxes as the breakfast meat was in…
Carper Bemoans Exigency’s End, Pleads for Postal Reform
The removal of the 4.3% exigent surcharge on Sunday moved Sen. Tom Carper—author of a postal reform bill…
On House of Cards, Pollyhop, and Digital Political Possibilities
Digital marketing officially registered its impact on the selection process of our national leaders during Episode 6 of…