Pepsi Veteran Marcus to Lead Marketing at Peloton
Fitness upstart Peloton has brought in a packaged goods veteran to help sell its $1,995 stationary bikes and…
Act Like You Belong in the Room
It’s not unusual for members of some departments in companies to feel unnoticed by management. But a panelist…
From The Girls’ Lounge to the C-Suite
Five years ago Shelley Zalis was walking the clogged aisles of the Consumer Electronics show—clogged with men, for…
Sunday’s the Day the Exigent Rate Goes Away
The U.S. Postal Service today issued an official announcement that the 4.3% exigent surcharge in force since January…
Amazon Same-Delivery Expands to 11 Metros, Now Covers 27
Amazon continues to widen its profile as a shipper, announcing that it is rolling out its Prime FREE…
Campaigns Don’t Cut It Anymore
McCormick’s engagement experiment resulted in the spin-off Vivanda. Whether ads are on websites or mobile apps, in videos…
67% of All Digital Ads Are Now Bought Programmatically
Programmatically purchased ads are on an adolescent-style growth spurt. They’re escalating from half of all dollars spent on…
Amazon Offers Stiff Challenge to Digital Wallets
It’s almost like the U.S. Treasury licensing the dollar to foreign countries. Amazon yesterday announced it would make…
Dems Rule the Email Channel in Election 2016
Pollsters give Bernie Sanders the edge in today’s Wisconsin primary, but few give him much chance to wrest…
Intel’s Cloud Chips Could Elevate Martech
Intel’s introduction of new chips for cloud computing and partnerships with open-source cloud tech providers could be the…