Amazon Prime Gets a Boost From Sprint
Sprint this week began offering its subsribers Amazon Prime membership on a monthly basis. The $10.99 monthly charge…
Target, Kohl’s, and Macy’s Take Easter Off
They’re typically the most active holiday emailers, but big retail chains shunned the bunny this year. Target didn’t…
IBM to Acquire Key Salesforce Partner
IBM today announced it would acquire Bluewolf, a trendsetting cloud consultation and implementation company that has been one…
Alabama’s Poised to Battle Remote Sellers for Tax Dollars
“The states are left to their own devices to deal with their eroding tax bases.” Those words, which…
Great Marketers Track Customers and ROI
While poring over results from Salesforce’s worldwide survey of 4,000-plus marketing leaders, Director of Product Marketing Meghann York…
Hootsuite Acquires Social Selling App
Research on high-performing marketers released just today by Salesforce has 75% of them saying they’re tracking ROI from…
PRC Tells the Postal Service to Account for Decline in Flats Service
Directives issued to the Postal Service last year to improve service for flat mail instead resulted in a…
FBI’s Apple Hack Will Raise Privacy Concerns, Expert Says
The FBI’s use of outside experts to hack into terrorist Syed Farook’s phone will heighten consumers’ concerns over…
USPS’s Digital Mail Program Will Go Nationwide in 2017
Though the linchpin of USPS’s digital strategy—Informed Delivery—is now but a 67,000-person beta test in New York and…
McCann CEO: Direct Mail’s Moment Has Come Again
The opening of McCann CEO Harris Diamond’s remarks to members of the mailing industry at the National Postal…