What Adobe Brings to the 2nd-Party Data Party
At its 2016 Adobe Summit in Las Vegas this week, Adobe announced that it would join the growing…
Mail Pieces From Outer Space
The lights dimmed at the start of the “Irresistible Mail” session at the National Postal Forum in Nashville.…
PMG Brennan Hails the Dawning of a Digital Age at the Postal Service
Postmaster General Megan Brennan with the State Farm mail team, which won the USPS’s 2016 Partnership Award. …
Packages Make Postal Service Sing a New Tune
Cliff Rucker and Ed Phelan opened up the National Postal Forum in Nashville yesterday like Lester Flatt and…
Marketers Have Little Faith in These 41 Million People
If their money’s green. That, in my long experience of covering business here in the United States…
Marketers Put Pedal to the Metal on Technology
Desperate to keep near the front of the pack in a race for digitally powered relevance, marketers are…
U.S. Mail Beats Obama to Cuba
The U.S. Postal Service has resumed direct transportation of mail to Cuba for the first time in more…
Uber Go Bragh
It immediately makes sense, doesn’t it? What company could profit more from a targeted email campaign and suck…
Healthcare Marketing Finds a Cure in Data
Marketing healthcare is a complicated business in a digital world that offers up so much data about ad…
Google to Take on Adobe With Its Own Marketing Stack
Google today announced the launch of Google Analytics 360 Suite, a stack of cross-channel data and analytics products…