The Marketing Funnel’s Finale?
They have ably served the world of commerce for more than a hundred years (designed by E. St.…
The 7 Counters to Ad Blocking
People love free Web content, but they don’t love the ads that make it possible. Usage of ad…
Header Bidding Could Be Transformational for Marketing
The session at the Interactive Advertising Bureau’s Programmatic Marketplace conference was titled, “Header Bidding: Fad or Future?” and…
Was Ray Tomlinson the True Inventor of Modern Marketing?
He removed that nagging, daily stack of mail from your desks and replaced it with an even bigger…
Despite Tech Aids, B2B Marketers Struggle with Targeting
A table from a new survey of 500 B2B marketers conducted by Wakefield research paints a portrait of…
Will Programmatic Direct Mail Be the New Growth Channel?
Lewis Gersh is well known on the marketing technology scene as an investor, and he’s placed several winning…
Merkle Stays on Acquisition Tear
Merkle has expanded its global footprint with the acquisition of Comet Global Consulting. It’s the performance-based agency’s third…
Social Media’s Super Tuesday Picks
Donald Trump, the master-blaster of outrageous tweets, continues to demonstrate that earned media can, by hook or crook,…
The Email Privacy Act Is Reintroduced
Under current law, the government or civil attorneys can simply issue subpoenas to force email service providers such…
Video-Enhanced Email Designed for Profit
What if people opened your email and saw a video playing? OK, an animated gif to be precise,…