Restaurants optimize rewards programs to gain customer data and boost loyalty
Numerous restaurant chains have launched or expanded their loyalty programs in recent months, a tactic that enables them…
Macy’s transformation
This spring, Macy’s will begin a $400 million renovation of its flagship Herald Square store in New York…
Time Inc. CMO, EVP resign
Time Inc.’s, CMO Stephanie George and EVP of consumer marketing and sales, Steve Sachs, have resigned, the company…
Justice Department threatens Apple, publishers with antitrust suit
The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit…
Kimberly-Clark promotes insider to president of global brands and innovation
Kimberly-Clark Corp., manufacturer of personal healthcare products including Kleenex and Depends, promoted CMO Tony Palmer to the position…
Hearst Digital Media taps Sprout to bolster mobile ads
Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital…
Lyris bolsters big data capabilities with Talend partnership
Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, to streamline data…
LivingSocial to launch a credit card
Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director…
DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.
Ron Bliwas has handed over the reigns after 32 years as CEO of DRTV agency A. Eicoff &…
Marketers combat declining engagement
As mobile and social channels have flourished in recent years, email has seen its delivery and open rates…